Lace Museum/ Brand identity concept

Role/ Brand designer

Working with a second designer, we researched the competitive field, defined the museum’s positioning and built a brand identity grounded in typography.

Brief

The identity had to speak a contemporary language and attract a new audience while keeping the tradition and historical value of lace, and to strengthen the museum as a centre for preserving and promoting the region’s cultural heritage.

Visual idea

Typography is treated as a living ornamental structure — its rhythm and modularity form a pattern that recalls lace. The logo is a system in which letters behave like threads: it can stand as a mark on its own or become part of the ornament.

Award

The project was recommended in the Branding section on Dprofile.