Doker/ Brand identity

Role/ Brand designer

I built the brand identity from market, competitor, positioning and values research, forming a consistent visual language. I designed the logo and key visual, then scaled the identity across 20+ digital and print applications, including the website, social, stage screens, wayfinding, print, an 88-page catalogue and a press wall.

Brief

Create a vivid visual system that draws a new audience, reflects the range of the festival programme and helps reframe documentary film as a current, emotional genre.

Visual idea

The identity is built on the metaphor of a frame: the real world — in all its documentary liveliness — is placed inside a document.